Senior E-Commerce Co-Ordinator APPLY NOW

Freedom of Movement is seeking a dedicated and dynamic Senior E-commerce Coordinator to join our vibrant team. If you have a passion for e-commerce, especially in the fashion and retail sector, this role is perfect for you. As a key player in managing and maintaining FOM’s e-commerce and product planning, you will support e-commerce growth strategies, oversee paid media, and assist in cross-channel marketing campaigns and reports. Bring your expertise and enthusiasm to help drive our e-commerce success!

What will you be responsible for?

• Customer Experience Enhancement: Develop and implement strategies to enhance the overall customer experience on our ecommerce platform. This includes optimizing website usability, implementing customer feedback mechanisms, and ensuring a seamless buying journey.
• SEO Optimization: Conduct keyword research, on-page optimization, and off-page SEO strategies to improve organic search rankings and drive qualified traffic to our website. Stay updated with SEO trends and best practices.
• User Journey Optimization: Analyse user behaviour, identify pain points in the user journey, and propose solutions to improve conversion rates and user satisfaction. Collaborate with UX/UI teams to implement user-centric design enhancements.
• Excel Proficiency: Utilize Excel and other data analysis tools to gather, analyse, and interpret ecommerce data. Generate reports, dashboards, and insights to track key performance indicators (KPIs) and make data-driven decisions.
• Campaign Presentation: Develop and present marketing campaigns effectively to internal stakeholders and external partners. Collaborate with brand team to create compelling campaigns that drive engagement, sales, and brand visibility.
• Digital Marketing Expertise: Leverage digital marketing channels such as social media, email marketing, PPC advertising, and content marketing to drive traffic, engagement, and conversions. Monitor campaign performance and optimize strategies for maximum ROI.
• E-commerce Management: Update and maintain product details and site content, ensuring all information is current and accurate.
• Paid Media: Map out and execute paid media strategies in partnership with Paid Media agencies to ensure monthly targets are met.

Manage Shopify performance:

• Drive omnichannel strategy through ShopifyPOS and extended Shopify Applications
• Create and manage product detail pages
• Create and manage collections
• Manage product tags
• Manage product integration
• Update daily sales documents
• Oversee the stock inbound process and related daily operations.

CRM Management:

• Execute emails/SMS/WhatsApp marketing
• Build and schedule emails in CM.com & Shopify Mail
• Create and update segments and workflows
• Conduct data analysis and optimise workflows based on insights

• Influencer Strategy Support: Manage a pipeline of influencer prospects, track campaign progress, and handle order fulfilment and tracking.
• Data Reporting: Assist in creating weekly and monthly reports analysing the performance of marketing campaigns across various channels.
• Product management: Prepare spreadsheets with product information
• Project Execution and Tracking: Aid in the launch of new marketing projects, ensuring timely execution and providing progress updates to the team.
• Collaborative Work: Work collaboratively with the team, contributing to achieving results through effective communication and teamwork.
• Any other additional tasks that will be assigned from time to time.

What you bring

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
• Minimum of 5 years’ experience working in E-Commerce Management or Digital Marketing.
• Proven experience as an E-Commerce Specialist or similar role
• Strong understanding of Shopify and social media platforms.
• Proficient in using e-commerce analytics tools, such as Google Analytics and Shopify analytics
• Knowledge of HTML, CSS, and web design is advantageous.
• Excellent communication skills and experience working in collaborative environments.
• Proficient in project management with a high attention to detail.
• Strong organisational skills, capable of managing multiple tasks simultaneously.
• Self-motivated with a proactive approach and a positive attitude.
• Knowledgeable in ecommerce strategy & planning.
• Able to problem-solve independently.
• Excellent verbal and written communication.
• Keen to take initiative and drive change.
• A team player who is enthusiastic about working collaboratively.

What we offer

At Freedom of Movement, our mission is to be known as an inspirational and conscious South African brand that connects intimately with our customers by constantly delivering authentic lifestyle products of superior quality. Working for Freedom of Movement means a fantastic position in an aspirational South African brand, where we inspire all personnel to create their own destiny and live their lives with true FREEDOM OF MOVEMENT: the Freedom to dream | the Freedom to create | the Freedom to move. You will be working in an environment with plenty of development opportunities, new experiences and improve skill sets. You will be given the freedom to positively contribute and share in growing our business. Our unique culture - "Uhambo" translates to “journey” in Zulu as well as Xhosa. Uhambo implies an adventure or purposeful movement, overcoming challenges and obstacles during the journey. It encapsulates the essence of seeking new experiences, encountering different cultures and stepping out of one’s comfort zone to embark on an inspirational expedition. At Freedom of Movement, we believe that Uhambo personifies our Culture which is centered around teamwork, where we create an environment that fosters resilience, adaptability, and continuous improvement. Together we passionately work towards inspiring, fostering a culture of innovation, and delivering products and service of superior quality. Uhambo - “together we move to inspire”

Job Type: Full-time

Job Level: Mid-Senior

Location: HQ, Unit 3 Harvest Park, Harvest Close, Richmond Industrial Precinct, Cape Town

Expected Start Date: 1 November 2025

Stay free & Keep moving!