This summer, Freedom of Movement invites you to relive the nostalgic joy of ice cream on a hot day — sticky fingers, shared smiles, golden sunsets, and the taste of freedom after hours in the sun.

That’s the spirit behind our summer collection, a Scoop of Freedom, inspired by South Africa’s coastal towns, where life revolves around the sea. Think rocky shorelines, local fishermen pulling in the day’s catch, colourful fishing towns, fun in the sun and beach braais that turn into memories.

Just like your favourite scoop, these pieces are crafted to keep you cool, effortless, and free. This collection is more than style, it’s a feeling, a memory, a moment worth keeping. One scoop at a time, we’re serving South African summer.