FOM SAFOM SA

  • BLACK FRIDAY
Login

Footwear

Bestseller

New ArrivalHOTLadies Shakes - MatchaLadies Shakes - Matcha
Ladies Shakes - Matcha Sale priceR 1,895.00

Bags

Bestseller

New ArrivalHOTVenture Cooler - Cool MossVenture Cooler - Cool Moss
Venture Cooler - Cool Moss Sale priceR 2,895.00

Apparel

Bestseller

Save R 380.00Mens Organic Cotton Golfer - GreyMens Organic Cotton Golfer - Grey
Mens Organic Cotton Golfer - Grey Sale priceR 570.00 Regular priceR 950.00
Mens Organic Cotton Golfer - Ecru Mens Organic Cotton Golfer - Grey

Wallets

Bestseller

Card Holder - OliveCard Holder - Olive
Card Holder - Olive Sale priceR 395.00
Card Holder - Pecan Card Holder - Okavango

Accessories

Bestseller

Sold outSave R 798.00Jackson - Cola (Polarized)Jackson - Cola (Polarized)
Jackson - Cola (Polarized) Sale priceR 1,197.00 Regular priceR 1,995.00

Cleaning & Care

Bestseller

FOM Footwear Cleaning KitFOM Footwear Cleaning Kit
FOM Footwear Cleaning Kit Sale priceR 190.00

About FOM

Cart

Your cart is empty

Sign up for our newsletter

Join the Movement to be the first to hear about new products, promos and special offers.
SHOP DEALS

Freedom of movement

STAY FREE & KEEP MOVING

Shop Shoes Shop Clothing

Freedom of movement

SPRING SUMMER 25

Shop SS25 Shop Summer Sandals

Freedom of movement

The best vellies in the world

Shop Vellies Shop shoes

Freedom of movement

Crafted for every day, built to last.

Mens Shoes Womens shoes

Just Landed

New Arrivals

New ArrivalHOTSave R 478.00Ladies Drawstring Lyocell Pants - BlackLadies Drawstring Lyocell Pants - Black
Ladies Drawstring Lyocell Pants - Black Sale priceR 717.00 Regular priceR 1,195.00
New ArrivalHOTMens Shakes - Bubblegum CrunchMens Shakes - Bubblegum Crunch
Mens Shakes - Bubblegum Crunch Sale priceR 1,895.00
New ArrivalHOTLadies Shakes - Mulberry DelightLadies Shakes - Mulberry Delight
Ladies Shakes - Mulberry Delight Sale priceR 1,895.00
New ArrivalHOTAnderson - Havana Tortoise (Polarized)Anderson - Havana Tortoise (Polarized)
Anderson - Havana Tortoise (Polarized) Sale priceR 1,995.00
New ArrivalHOTAnderson - Peachy (Polarized)Anderson - Peachy (Polarized)
Anderson - Peachy (Polarized) Sale priceR 1,995.00
New ArrivalHOTLewis - Champagne & Light Tortoise (Polarized)Lewis - Champagne & Light Tortoise (Polarized)
Lewis - Champagne & Light Tortoise (Polarized) Sale priceR 1,995.00
New ArrivalHOTFOM x SANCCOB Mens Pengpong Graphic Tee - Black
FOM x SANCCOB Mens Pengpong Graphic Tee - Black Sale priceR 850.00
New ArrivalHOTFOM x SANCCOB Ladies Pengpong Graphic Tee - Black
FOM x SANCCOB Ladies Pengpong Graphic Tee - Black Sale priceR 750.00
New ArrivalHOTLadies Sandal Carla - Maple SugarLadies Sandal Carla - Maple Sugar
Ladies Sandal Carla - Maple Sugar Sale priceR 1,695.00
Ladies Sandal Carla - Black Ladies Sandal Carla - Macadamia
New ArrivalHOTLadies Sandal Carla - MacadamiaLadies Sandal Carla - Macadamia
Ladies Sandal Carla - Macadamia Sale priceR 1,695.00
Ladies Sandal Carla - Black Ladies Sandal Carla - Macadamia
New ArrivalHOTLadies Sandal Carla - BlackLadies Sandal Carla - Black
Ladies Sandal Carla - Black Sale priceR 1,695.00
Ladies Sandal Carla - Black Ladies Sandal Carla - Macadamia
New ArrivalHOTFOM x Plato Ladies Graphic T-Shirt - MatchaFOM x Plato Ladies Graphic T-Shirt - Matcha
FOM x Plato Ladies Graphic T-Shirt - Matcha Sale priceR 695.00
View all

Apparel | Footwear | Accessories

FOM X KOLISI

Shop Now

Our best sellers

New ArrivalMens Short Sleeve Textured Pocket Shirt - Lichen GreenMens Short Sleeve Textured Pocket Shirt - Lichen Green
Mens Short Sleeve Textured Pocket Shirt - Lichen Green Sale priceR 995.00
New ArrivalMens Seersucker Stripe Short Sleeve Shirt - PeaMens Seersucker Stripe Short Sleeve Shirt - Pea
Mens Seersucker Stripe Short Sleeve Shirt - Pea Sale priceR 850.00
New ArrivalHOTMens Shy Shark Graphic Tee - CobaltMens Shy Shark Graphic Tee - Cobalt
Mens Shy Shark Graphic Tee - Cobalt Sale priceR 850.00
New ArrivalMens Regular Fit Stripe Tee - NavyMens Regular Fit Stripe Tee - Navy
Mens Regular Fit Stripe Tee - Navy Sale priceR 750.00
New ArrivalHOTMens Swimming Shorts - BurgundyMens Swimming Shorts - Burgundy
Mens Swimming Shorts - Burgundy Sale priceR 895.00
New ArrivalMens Swimming Shorts - Sky BlueMens Swimming Shorts - Sky Blue
Mens Swimming Shorts - Sky Blue Sale priceR 895.00
New ArrivalMens Cotton Chino Shorts - OceanMens Cotton Chino Shorts - Ocean
Mens Cotton Chino Shorts - Ocean Sale priceR 895.00
Mens Cotton Chino Shorts - Charcoal Mens Cotton Chino Shorts - Ocean
New ArrivalMens Cotton Twill Shorts - EcruMens Cotton Twill Shorts - Ecru
Mens Cotton Twill Shorts - Ecru Sale priceR 995.00
New ArrivalMens Short Sleeve Honeycomb Golfer - Ivory Colour BlockMens Short Sleeve Honeycomb Golfer - Ivory Colour Block
Mens Short Sleeve Honeycomb Golfer - Ivory Colour Block Sale priceR 850.00
Mens Short Sleeve Honeycomb Golfer - Ivory Colour Block Mens Short Sleeve Honeycomb Golfer - Stone Colour Block
New ArrivalMens Regular Fit Stripe Tee - x Ivory MultiMens Regular Fit Stripe Tee - x Ivory Multi
Mens Regular Fit Stripe Tee - x Ivory Multi Sale priceR 850.00
New ArrivalMens Textured Short Sleeve Shirt - NavyMens Textured Short Sleeve Shirt - Navy
Mens Textured Short Sleeve Shirt - Navy Sale priceR 950.00
New ArrivalMens Regular Fit Stripe Tee - x Seafoam MultiMens Regular Fit Stripe Tee - x Seafoam Multi
Mens Regular Fit Stripe Tee - x Seafoam Multi Sale priceR 850.00
All men's Apparel
New ArrivalHOTLadies Linen Blend Jumpsuit - Black
Ladies Linen Blend Jumpsuit - Black Sale priceR 1,495.00
New ArrivalHOTSave R 298.50Ladies Long Sleeve Cotton Shirt - WhiteLadies Long Sleeve Cotton Shirt - White
Ladies Long Sleeve Cotton Shirt - White Sale priceR 696.50 Regular priceR 995.00
New ArrivalHOTLadies FOM Typography Graphic Tee - BurgundyLadies FOM Typography Graphic Tee - Burgundy
Ladies FOM Typography Graphic Tee - Burgundy Sale priceR 650.00
New ArrivalHOTLadies FreeMotion Tee - Light ButterLadies FreeMotion Tee - Light Butter
Ladies FreeMotion Tee - Light Butter Sale priceR 750.00
New ArrivalHOTLadies FreeMotion Tee - IvoryLadies FreeMotion Tee - Ivory
Ladies FreeMotion Tee - Ivory Sale priceR 750.00
New ArrivalHOTLadies Windhond 1/4 Zip Sweater - Pearl BlueLadies Windhond 1/4 Zip Sweater - Pearl Blue
Ladies Windhond 1/4 Zip Sweater - Pearl Blue Sale priceR 995.00
New ArrivalHOTSave R 318.00Ladies Fleece Short - Pearl BlueLadies Fleece Short - Pearl Blue
Ladies Fleece Short - Pearl Blue Sale priceR 477.00 Regular priceR 795.00
New ArrivalHOTLadies Gingham Shorts - X NavyLadies Gingham Shorts - X Navy
Ladies Gingham Shorts - X Navy Sale priceR 895.00
New ArrivalHOTFOM x SANCCOB Ladies Pengpong Graphic Tee - Black
FOM x SANCCOB Ladies Pengpong Graphic Tee - Black Sale priceR 750.00
New ArrivalHOTFOM x Plato Ladies Graphic T-Shirt - MatchaFOM x Plato Ladies Graphic T-Shirt - Matcha
FOM x Plato Ladies Graphic T-Shirt - Matcha Sale priceR 695.00
New ArrivalHOTLadies Gingham Shorts - X GreenLadies Gingham Shorts - X Green
Ladies Gingham Shorts - X Green Sale priceR 895.00
New ArrivalHOTSold outSave R 238.00Outdoor Adventure Cap - BurgundyOutdoor Adventure Cap - Burgundy
Outdoor Adventure Cap - Burgundy Sale priceR 357.00 Regular priceR 595.00
All women's Apparel

scoop of summer

FOM X PLATō

New ArrivalHOTFOM x Plato Ladies Graphic T-Shirt - MatchaFOM x Plato Ladies Graphic T-Shirt - Matcha
FOM x Plato Ladies Graphic T-Shirt - Matcha Sale priceR 695.00
New ArrivalFOM x Plato Mens Graphic Tee - MatchaFOM x Plato Mens Graphic Tee - Matcha
FOM x Plato Mens Graphic Tee - Matcha Sale priceR 795.00
New ArrivalFOM Beach Umbrella - FOM x PlatoFOM Beach Umbrella - FOM x Plato
FOM Beach Umbrella - FOM x Plato Sale priceR 2,395.00
New ArrivalHOTLadies Shakes - MatchaLadies Shakes - Matcha
Ladies Shakes - Matcha Sale priceR 1,895.00
New ArrivalHOTMens Shakes - MatchaMens Shakes - Matcha
Mens Shakes - Matcha Sale priceR 1,895.00
New ArrivalFOM Beach Towel - FOM x PlatoFOM Beach Towel - FOM x Plato
FOM Beach Towel - FOM x Plato Sale priceR 895.00
New ArrivalHOTFOM x Plato Ladies Graphic T-Shirt - MatchaFOM x Plato Ladies Graphic T-Shirt - Matcha
FOM x Plato Ladies Graphic T-Shirt - Matcha Sale priceR 695.00
New ArrivalFOM x Plato Mens Graphic Tee - MatchaFOM x Plato Mens Graphic Tee - Matcha
FOM x Plato Mens Graphic Tee - Matcha Sale priceR 795.00
New ArrivalFOM Beach Umbrella - FOM x PlatoFOM Beach Umbrella - FOM x Plato
FOM Beach Umbrella - FOM x Plato Sale priceR 2,395.00
New ArrivalHOTLadies Shakes - MatchaLadies Shakes - Matcha
Ladies Shakes - Matcha Sale priceR 1,895.00
New ArrivalHOTMens Shakes - MatchaMens Shakes - Matcha
Mens Shakes - Matcha Sale priceR 1,895.00
New ArrivalFOM Beach Towel - FOM x PlatoFOM Beach Towel - FOM x Plato
FOM Beach Towel - FOM x Plato Sale priceR 895.00

New shakes sneakers

We've gone matcha

Shop Now

New matcha colourway

SHAKES

New ArrivalHOTMens Shakes - MatchaMens Shakes - Matcha
Mens Shakes - Matcha Sale priceR 1,895.00
New ArrivalHOTMens Shakes - Bubblegum CrunchMens Shakes - Bubblegum Crunch
Mens Shakes - Bubblegum Crunch Sale priceR 1,895.00
New ArrivalHOTLadies Shakes - Mulberry DelightLadies Shakes - Mulberry Delight
Ladies Shakes - Mulberry Delight Sale priceR 1,895.00
New ArrivalHOTLadies Shakes - MatchaLadies Shakes - Matcha
Ladies Shakes - Matcha Sale priceR 1,895.00
View all

Stay Free Stay Cool

Venture Coolers

New ArrivalHOTVenture Cooler - AtlanticVenture Cooler - Atlantic
Venture Cooler - Atlantic Sale priceR 2,895.00
New ArrivalHOTVenture Cooler - Cool MossVenture Cooler - Cool Moss
Venture Cooler - Cool Moss Sale priceR 2,895.00
New ArrivalHOTVenture Cooler Backpack - AtlanticVenture Cooler Backpack - Atlantic
Venture Cooler Backpack - Atlantic Sale priceR 2,695.00
New ArrivalHOTVenture Sundowner Cooler - Cool MossVenture Sundowner Cooler - Cool Moss
Venture Sundowner Cooler - Cool Moss Sale priceR 1,995.00
New ArrivalHOTVenture Cooler - AtlanticVenture Cooler - Atlantic
Venture Cooler - Atlantic Sale priceR 2,895.00
New ArrivalHOTVenture Cooler - Cool MossVenture Cooler - Cool Moss
Venture Cooler - Cool Moss Sale priceR 2,895.00
New ArrivalHOTVenture Cooler Backpack - AtlanticVenture Cooler Backpack - Atlantic
Venture Cooler Backpack - Atlantic Sale priceR 2,695.00
New ArrivalHOTVenture Sundowner Cooler - Cool MossVenture Sundowner Cooler - Cool Moss
Venture Sundowner Cooler - Cool Moss Sale priceR 1,995.00

FOM fits

take a look

take a look

New ArrivalHOTFOM Dad Cap - Washed Black/ StoneFOM Dad Cap - Washed Black/ Stone
FOM Dad Cap - Washed Black/ Stone Sale priceR 395.00
New ArrivalMens Regular Fit Stripe Tee - NavyMens Regular Fit Stripe Tee - Navy
Mens Regular Fit Stripe Tee - Navy Sale priceR 750.00
New ArrivalMens Swimming Shorts - Sky BlueMens Swimming Shorts - Sky Blue
Mens Swimming Shorts - Sky Blue Sale priceR 895.00

take a look

New ArrivalHOTMens Shy Shark Graphic Tee - CobaltMens Shy Shark Graphic Tee - Cobalt
Mens Shy Shark Graphic Tee - Cobalt Sale priceR 850.00
Mens Ice Cream Graphic Tee - IvoryMens Ice Cream Graphic Tee - Ivory
Mens Ice Cream Graphic Tee - Ivory Sale priceR 850.00
New ArrivalMens Swimming Shorts - Sky BlueMens Swimming Shorts - Sky Blue
Mens Swimming Shorts - Sky Blue Sale priceR 895.00
Mens FreeMotion Pull On Shorts - NavyMens FreeMotion Pull On Shorts - Navy
Mens FreeMotion Pull On Shorts - Navy Sale priceR 995.00

take a look

Ladies Short Sleeve Lyocell Shirt - Light ButterLadies Short Sleeve Lyocell Shirt - Light Butter
Ladies Short Sleeve Lyocell Shirt - Light Butter Sale priceR 895.00
New ArrivalHOTSave R 318.00Ladies Fleece Short - Pearl BlueLadies Fleece Short - Pearl Blue
Ladies Fleece Short - Pearl Blue Sale priceR 477.00 Regular priceR 795.00
New ArrivalHOTLadies Windhond 1/4 Zip Sweater - Pearl BlueLadies Windhond 1/4 Zip Sweater - Pearl Blue
Ladies Windhond 1/4 Zip Sweater - Pearl Blue Sale priceR 995.00
New ArrivalHOTFOM Dad Cap - Washed Black/ StoneFOM Dad Cap - Washed Black/ Stone
FOM Dad Cap - Washed Black/ Stone Sale priceR 395.00
New ArrivalMens Regular Fit Stripe Tee - NavyMens Regular Fit Stripe Tee - Navy
Mens Regular Fit Stripe Tee - Navy Sale priceR 750.00
New ArrivalMens Swimming Shorts - Sky BlueMens Swimming Shorts - Sky Blue
Mens Swimming Shorts - Sky Blue Sale priceR 895.00
View product
New ArrivalHOTMens Shy Shark Graphic Tee - CobaltMens Shy Shark Graphic Tee - Cobalt
Mens Shy Shark Graphic Tee - Cobalt Sale priceR 850.00
Mens Ice Cream Graphic Tee - IvoryMens Ice Cream Graphic Tee - Ivory
Mens Ice Cream Graphic Tee - Ivory Sale priceR 850.00
New ArrivalMens Swimming Shorts - Sky BlueMens Swimming Shorts - Sky Blue
Mens Swimming Shorts - Sky Blue Sale priceR 895.00
Mens FreeMotion Pull On Shorts - NavyMens FreeMotion Pull On Shorts - Navy
Mens FreeMotion Pull On Shorts - Navy Sale priceR 995.00
View product
Ladies Short Sleeve Lyocell Shirt - Light ButterLadies Short Sleeve Lyocell Shirt - Light Butter
Ladies Short Sleeve Lyocell Shirt - Light Butter Sale priceR 895.00
New ArrivalHOTSave R 318.00Ladies Fleece Short - Pearl BlueLadies Fleece Short - Pearl Blue
Ladies Fleece Short - Pearl Blue Sale priceR 477.00 Regular priceR 795.00
New ArrivalHOTLadies Windhond 1/4 Zip Sweater - Pearl BlueLadies Windhond 1/4 Zip Sweater - Pearl Blue
Ladies Windhond 1/4 Zip Sweater - Pearl Blue Sale priceR 995.00
View product

Nothing but the best

Best vellies in the world - BVIW

Personalization AvailableNew ArrivalHOTBVIW - OnyxBVIW - Onyx
BVIW - Onyx Sale priceR 2,695.00
BVIW - Chestnut BVIW - Onyx
Personalization AvailableNew ArrivalHOTBVIW - ChestnutBVIW - Chestnut
BVIW - Chestnut Sale priceR 2,695.00
BVIW - Chestnut BVIW - Onyx
Personalization AvailableNew ArrivalHOTBVIW - OnyxBVIW - Onyx
BVIW - Onyx Sale priceR 2,695.00
BVIW - Chestnut BVIW - Onyx
Personalization AvailableNew ArrivalHOTBVIW - ChestnutBVIW - Chestnut
BVIW - Chestnut Sale priceR 2,695.00
BVIW - Chestnut BVIW - Onyx

Your journey, our purpose

Rooted in south african craft

Proudly born in South Africa, each piece is crafted to reflect the culture of home. Grounded in heritage.

Free delivery over R1000

All order totalling over R1000 will be delivered for free anywhere in South Africa

Made to last, designed with purpose

Every product is created with care, intention and your journey in mind.

More than a product, it's a promise

Each named piece carries meaning, made to move with you and tell your story.

Compare products 0 of 3 items selected

Product Comparison

Show attributes